Privacy Notice

1. Information we collect

• Account information such as name, email, authentication identifiers, roles, preferences, and security events.
• Marketplace activity such as searches, viewed items, favorites, gift-finder answers, messages, listings, shops, orders, reviews, returns, reports, support cases, promotions, and ad interactions.
• Transaction references supplied by payment providers. Wishlilly does not intend to store complete payment-card numbers or online-banking credentials.
• Shipping, billing, tax, identity, business, and contact information needed for purchases, fulfillment, seller verification, payouts, fraud prevention, and legal compliance.
• Device, browser, cookie, IP-derived security, log, and diagnostic information used to operate and protect the service.

2. How information is used

• Provide accounts, gift recommendations, listings, search, checkout, payments, shipping, messages, reviews, returns, support, advertising, and marketplace administration.
• Authenticate users, enforce permissions, prevent fraud and abuse, moderate content, investigate incidents, and maintain audit records.
• Send transactional communications and, with the required choice or consent, promotional communications that include an unsubscribe method.
• Measure and improve marketplace performance, personalize discovery, create seller analytics, test features, and diagnose reliability problems.
• Comply with tax, accounting, sanctions, consumer-protection, recordkeeping, and valid government or legal requests.

3. When information is shared

Wishlilly shares information with the buyer or seller involved in a transaction and with service providers for authentication, hosting, databases, storage, email, payments, fraud prevention, analytics, support, content safety, and shipping. Information may also be shared with professional advisers, transaction counterparties in a corporate change, or authorities when required by law or necessary to protect rights and safety.

Wishlilly does not sell personal information for money. Wishlilly does not use sensitive personal information to infer characteristics. If future advertising practices create additional state-law rights, Wishlilly will provide the required notice and choice before enabling them.

4. Cookies, personalization, and choices

Essential cookies support authentication, security, cart state, shop selection, and reliable operation. Limited discovery storage remembers recent searches, categories, shops, and listings so Wishlilly can personalize results. You can clear browser storage or use browser controls to reset this history.

Account holders can update available profile and communication settings. Eligible marketing email contains an unsubscribe link; service, security, transaction, and legal messages may still be sent when necessary.

5. Retention and security

Information is kept only as reasonably necessary for accounts, transactions, support, disputes, fraud prevention, marketplace integrity, financial records, backups, and legal obligations. Retention periods vary by record type, and information is deleted or de-identified when it is no longer needed.

Wishlilly uses access controls, encryption in transit, protected secrets, logging, rate limits, backups, and recovery procedures. No online system can guarantee absolute security.

6. Privacy requests

Depending on where you live, you may request access, correction, deletion, or a portable copy, or appeal a denied request. Submit a request through the support form at /support/contact. Wishlilly may verify your identity and may retain information where an exception applies, including transaction, security, fraud-prevention, and legal records. Authorized agents must provide proof of authority.

7. Children, geography, and contact

Wishlilly is not directed to children under 13 and does not knowingly collect their personal information. Seller accounts are for adults. The marketplace is designed for users and sellers in the United States.

Privacy questions and requests may be submitted through the support form at /support/contact or mailed to Wishlilly, LLC, PO Box 904, Dewey, AZ 86327.