Marketplace policy
Seller Agreement and Policy
Eligibility, listing, fulfillment, payment, and conduct requirements for Wishlilly sellers.
Effective: September 29, 2026
1. Eligibility and verification
- The seller must be at least 18, located in the United States, legally authorized to sell, and able to provide a valid U.S. physical address, taxpayer information, and supported payout account.
- Sellers must complete identity, business, beneficial-owner, tax/TIN, sanctions, fraud/risk, and payout verification through approved hosted providers and keep that information current.
- Identity documents, full tax identifiers, banking credentials, selfies, and biometric records must be entered only in an approved secure provider flow—not in listings, messages, or ordinary support fields.
- Automated checks may approve an eligible application, request corrections, keep it pending, or reject it. Wishlilly may require reverification and suspend selling when requirements expire or risk changes.
2. Products and listings
- Sell only lawful gifts and goods within an active Wishlilly category. The seller must have the rights, licenses, testing, warnings, registrations, and documentation required for the item.
- Use truthful titles, descriptions, photographs, categories, materials, ingredients, dimensions, personalization choices, prices, quantities, processing times, origin claims, and safety information.
- Disclose material limitations, allergens, treatments, age restrictions, care needs, and whether an item is handmade, designed, sourced, vintage, personalized, or assembled.
- Automated text, image, and OCR checks apply before publication and after relevant edits. A listing remains hidden unless its exact current version passes. Wishlilly may remove any listing when necessary to protect the marketplace or enforce policy.
- New sellers may list items up to $250. Higher $500 and $750 limits are earned through verified delivery history, distinct buyers, time in good standing, low dispute and cancellation risk, and continued policy compliance.
3. Fees, funds, and seller obligations
- Wishlilly charges a 2.5% marketplace commission on merchandise subtotal after seller-funded discounts, excluding tax and shipping. The commission is returned proportionally when the related merchandise is refunded.
- The seller is responsible for applicable payment-processing fees, refunds, chargebacks, disputes, postage, carrier adjustments, taxes attributable to the seller, optional advertising, and other clearly disclosed seller services.
- Payout eligibility requires verified carrier delivery, provider settlement, no active refund or dispute, no financial obligation, and no compliance hold. Eligible amounts are released on the next biweekly payout boundary, no earlier than 14 days after payment.
- Wishlilly may apply seller funds, reserves, or future proceeds to amounts the seller owes. If an obligation remains unpaid, Wishlilly may warn the seller, pause selling after the stated cure period, suspend the shop, and pursue lawful collection.
4. Fulfillment, service, and records
- Honor confirmed order specifications, ship within the disclosed processing time, use safe packaging, and provide accurate tracking and carrier information.
- Respond promptly and professionally to buyer messages, delivery exceptions, returns, disputes, safety inquiries, and evidence requests.
- Keep records sufficient to reconcile listings, orders, taxes, shipping, delivery, refunds, disputes, fees, advertising, and payouts.
- Do not manipulate orders, clicks, impressions, search terms, attribution, refunds, reviews, badges, or seller-performance information.
5. Enforcement and appeals
Wishlilly may remove content, restrict features, hold transactions, lower visibility, suspend a shop, or terminate an account based on the seriousness, recurrence, evidence, and risk of a violation. Urgent safety, fraud, legal, or payment action may occur without advance notice. When an appeal is available, the notice will explain how to submit it through support.
